Neocon 2018

NeoCon serves as the commercial design industry’s launch pad for innovation—offering ideas and introductions that shape the built environment today and into the future. 
I was tasked to create a series of posters for the event that would live in the stairwells of the expo hall and promote and bring visibility to the WELL brand and products. This campaign aims to get people moving and taking the stairs, an idea that’s important to the WELL Building Standard and it’s health-focused mission - My goal was to capture the attention of a captive audience by transforming an otherwise dull staircase into an opportunity for education about the powerful intersection between design and wellness.

Client- Neocon & The International WELL Building Institute

Role: Design and Creative Direction