General Electric



Role: Design & Art Direction
Agency: Vaynemedia

EmojiScience Campaign

EmojiScience was campaign that I helped execute during my time at VaynerMedia working for General Electric.  Our team built an interactive microsite with a table of elements which outsourced to other content, livestreams, videos and lesson plans we created.  (Above) {EmojiScience.com

We used Bill Nye as our influencer and streamed videos on our social channels and YouTube. We created lesson plans to help teachers explain science to their students through the use of emoji (bottom left) 


DroneWeek campaign launch gifs


Snapchat Geo Filters

These geofilters were some of the first brand-created filters ever on snapchat. GE was a first-mover on this feature.  They were geo-targeted to major airports and rail-stations in the US for the holidays


GE Facebook and Instagram content

During my time working for GE's social media marketing agency I also designed the evergreen content on their Facebook, LinkedIn, Instagram, and Twitter profiles. 


GE Appliances My American Kitchen Stellar Stories

For this campaign, GE Appliances introduced the My American Kitchen campaign. I concepted, directed and styled the food and props for these shoots and did post production. There were 10 stories total - you can see the complete series here.


GE Power & Water Cinemagraphs 


GE Business one-sheeters   (click to expand)