colleenbee
62427-GEPW-CIN5a.gif

General Electric

   

GENERAL ELECTRIC

Role: Design & Art Direction
Agency: Vaynemedia

EmojiScience Campaign

EmojiScience was campaign that I helped execute during my time at VaynerMedia working for General Electric.  Our team built an interactive microsite with a table of elements which outsourced to other content, livestreams, videos and lesson plans we created.  (Above) {EmojiScience.com

We used Bill Nye as our influencer and streamed videos on our social channels and YouTube. We created lesson plans to help teachers explain science to their students through the use of emoji.

 

DroneWeek campaign launch gifs

About GE #DRONEWEEK

 

Snapchat Geo Filters

These geofilters were the first brand-created filters ever on snapchat. GE was the first-mover on this feature.  They were geo-targeted to major airports and rail-stations in the US for the holidays. Users wrote in where they were traveling on the tickets and shared them with us through a hashtag, generating UGC for the company.

 

GE Facebook and Instagram content

During my time working for GE's social media marketing agency I also designed the evergreen content on their Facebook, LinkedIn, Instagram, and Twitter profiles. Below are some examples of the illustrations and animations I made for them.

 

GE Appliances My American Kitchen Stellar Stories

For this campaign, GE Appliances introduced the My American Kitchen campaign. I concepted, directed and styled the food and props for these shoots and did all the post production. There were 10 stories total - you can see the complete series here.

 

GE Power & Water Cinemagraphs 

 

GE Business one-sheeters   (click to expand)