Role: Art Direction
On Diageo's social team, I worked closely with a copywriter to come up with concepts for Crown Royal's Instagram, Facebook and Pinterest accounts. I was also responsible for mocking and sketching image concepts, presenting them to the client, directing and styling photoshoots, and post editing/retouching.
Our challenge with Seagram's 7 was to connect them with younger consumers. They were looking for some re-branding and style guidance as well so we created a look and feel guide and social posts to better represent the brand.
Below are social posts I art directed for their Facebook and Instagram pages.